During my nearly two-year tenure at Dirty Diesel Customs, a leading diesel performance truck shop in Kelowna known for its quality workmanship and customer-first approach,

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I played a key role on a dynamic five-person marketing team. Our efforts centered around user-centered design, seamless brand interactions, and creating immersive customer experiences aligned with the rugged lifestyle of our audience.

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My primary focus was on visual content creation and brand representation, contributing graphic design, professional photography (including product and lifestyle photography), video production, and strategic social media management.

 

I was instrumental in producing high-performing digital content, including a paid YouTube advertisement that achieved over 80% viewer retention and significantly boosted engagement. My reels and video content regularly trended on social platforms, with multiple posts surpassing 100,000 views, driving brand visibility and audience growth.

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In addition, I helped develop and execute omnichannel marketing campaigns, combining personalized experiences with data-driven strategies to support product launches, promotions, and events. Through impactful storytelling and a strong grasp of user behavior, I consistently delivered content that captured the essence of Dirty Diesel’s brand and resonated with its community.